Ethiopia: Interview with Mesay Tefera Kasa - ENN Entertainment
Interview with Mesay Tefera Kasa - ENN Entertainment
ETTA (Ethiopia Taxi), a local company is gearing up to launch an app this upcoming week to help modernize the use of taxis in the capital. Founded in 2016 and independently owned by young entrepreneurs - Temesgen Gebrehiwot and Ambaye Michael Tesfay – in 2016 the company has developed an app and has now transitioned into a fully-fledged taxi company.
Operating via a taxi hotline that is available 24 hours a day, seven days a week by calling 8707 from any landline or cell phone; the company is set to launch an app that will let customers several ways access to the closest taxi to come to where they are, giving them the convenience that comes with the new technology.
The award winning company, honored with the Innovation Award at Addis Ababa ICT Exhibition for Accelerated Urban Development 2016, has spent the past year and a half preparing them to be a one stop tech solution for taxi transport in Addis Ababa. Their taxi call center recently surpassed 5,000 requests accommodated, and this has left them excited about increasing their capacity to serve customers.
"Ridesharing has become a worldwide phenomenon due to companies like Uber and Lyft; and we believe Ethiopia also deserves to have similar services available. But, the formula is slightly different in Ethiopia." the duo said.
"We refer to our industry as the 'taxi hailing' industry because we think the inevitable Uber comparisons are a bit inaccurate. Yes, Uber may be the largest company in the industry we are aiming to create, but that's where our similarities end. To serve a country like Ethiopia, we need more than just an app.”
For them, that requires a company that has multiple booking platforms such as an app, hotline, website and SMS-based system for accessing a cab. As well as a fully prepared customer service department that works 24 hours to fix any problems, fill any gaps. And that's what we are working tirelessly towards becoming.
"Here at ETTA, we believe that we have a responsibility to accommodate our drivers just as much as we do our customers. We have customer service departments on both ends that make sure our drivers and customers are getting the best service they can get."
Earlier this month, they gave all their top rated drivers brand new smartphones so that they will be online at all times, as they roll the app. They work with professional unions like Addis Meter Taxi and were able to provide rides to thousands of satisfied customers.